User Needs vs. Value Proposition thinking

I’ve seen teams design lovely journeys and content but not understanding what is the core thing they do that adds value for their users. In UX the focus is often to understand users and their needs, obviously that is important but, this is different from having a strong value proposition. Solutions are typically created to… Continue reading User Needs vs. Value Proposition thinking

Product People (Midlands) — When Stakeholders Attack

Why did I go? As a User Researcher working in the NHS, it seems every project I have been involved in over 4 years has had ample stakeholders (internal and external) lobbying to influence the direction whether that is during planning, discovery research, design or delivery stages. Everyone seems to hold an opinion, on everything… Continue reading Product People (Midlands) — When Stakeholders Attack

Ponderings on Private Beta

Hi all, I’ve been asked my by PO to put out a request about what a good private beta looks like in terms of size, ramp up et? I would think it would vary from service to service. Any advice / links to examples would be most welcome. Thanks in advance. Jane DS Reply Really… Continue reading Ponderings on Private Beta

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Pre Discovery is a thing.

I am often asked: “What is Pre Discovery”? Pre Discovery is helpful for teams working on existing products and services where data can be gathered from internal resources. It should underpin the User Research Discovery themes and will make a big difference to the users approached and the questions asked during Discovery. Teams with an… Continue reading Pre Discovery is a thing.