User Needs vs. Value Proposition thinking

I’ve seen teams design lovely journeys and content but not understanding what is the core thing they do that adds value for their users. In UX the focus is often to understand users and their needs, obviously that is important but, this is different from having a strong value proposition. Solutions are typically created to… Continue reading User Needs vs. Value Proposition thinking

Product People (Midlands) — When Stakeholders Attack

Why did I go? As a User Researcher working in the NHS, it seems every project I have been involved in over 4 years has had ample stakeholders (internal and external) lobbying to influence the direction whether that is during planning, discovery research, design or delivery stages. Everyone seems to hold an opinion, on everything… Continue reading Product People (Midlands) — When Stakeholders Attack