I remember sitting in a product backlog meeting with developers who said “you can’t have analytics now because it takes too long to install”. The PO didn’t know better and went along with what was being said… oh how we all laughed at the time!!
A quick video about how I installed GA and Matomo analytics on my blog; I hope someone finds this helpful!!
Analytics tools should really be provided by default to all digital product teams – how can teams improve their digital customer journey if they have no clue what users are doing while using it?
Google Tag Manager: https://tagmanager.google.com/
Google Analytics: https://analytics.google.com/
Matomo Analytics: https://matomo.org/
(Create a Matomo trial account in advance!)